DALLAS — Sept. 24, 2008 – Dallas-based announced today the company has launched a strategic partnership with Choose Energy ( Choose Energy customers can now utilize the innovative commercial exchange portal launched by in October 2007. The initiative between the two companies allows Choose Energy to focus on their residential expansion while utilizing the commercial driven technology of’s exchange portal.

As the leading web portal connecting customers to suppliers, has experienced significant growth and success in the last five years in Texas’ competitive energy market. and Choose Energy are looking into their current expansion campaigns and expect the partnership to carry over into new markets as well. To date, both companies see New York as their next opportunity for market expansion.

“This strategic partnership with Choose Energy provides our proven technology and numerous options to their commercial customers while continuing to promote healthy competition within our industry,” said Brent Moore, founder and CEO of

“This partnership allows us to place more focus on our continued development around the residential energy space with increased offerings and services for the Texas homeowner.’s commercial portal provides a valuable tool for our business customers – direct quotes from some of the largest and most competitive energy providers in the market today,” said Jerry Dyess, president of Choose Energy.

The first model of its kind in the competitive energy industry,’s exchange portal allows energy suppliers to compete head to head for the customer’s business. Business customers simply log on to the website (, enter their business and usage information, and the information is then delivered real-time to each of the participating energy suppliers. The suppliers then evaluate the information and contact the customer directly.

Different than other online energy brokers, no longer uses an internal direct sales force for commercial leads and now serves as a clearinghouse where suppliers compete directly for the customer’s business. The retail exchange format frees customers from time consuming efforts to locate competitive energy firms and solicit bids for their energy usage. With a click of the mouse, customers are contacted directly and receive real-time competitive bids.